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That means more education, more content-oriented conference sessions and clear quality content examples. We need to demonstrate the value of SEO content, rather than just saying, “You need good content” and figure we’ve done our job. We as an industry need to educate clients on what good SEO copywriting is – and what it is not. I believe that now is the time to take action. And heck, if you’re going to have crap content on your site, you don’t want to pay very much for it. Because many times, they don’t understand that the SEO copy is bad. Sadly, in the end, it’s the client that loses. Low rates encourages writers to work fast, work sloppy and churn out sub-standard work. Many SEO companies pay their writers peanuts, expecting them to churn out optimized sales pages for less than $20/page. If you have a choice of paying $25 an article, or $500 – and you don’t know any better – which would you choose?Īnd it’s not just clients. The thing is, content mills did so darn well because they offer cheap copy (don’t believe that they’re doing well? Check out Demand Media’s IPO.) Clients choose cheap over quality because, well, they can. Hopefully, this means that the concept of content mills really is (almost) dead in Google’s eyes – and we can expect better quality results.īut that brings up another question: How do we help companies understand that, if they want good SEO content (you know, content that isn’t going to cause problems in Google and Bing,) that means paying for it. Good for Google for taking action and (hopefully) pushing the “delete” button on these poor-experience pages. I’ve railed on content mills before – companies that focus more on quantity (paying writers low-dollar for keyword-stuffed SEO content) and how dangerous they are for the industry. A post on the Official Google Blog states,”…We hear the feedback from the web loud and clear: people are asking for even stronger action on content farms and sites that consist primarily of spammy or low-quality content. Users were warned to save their pages, as only the top-performing Squidoo lenses would be transferred to HubPages.You’ve probably heard the buzz that Google was going to start treating content mill articles much differently. The best way we know to serve our users is to give them an even better place for their content, and when I talked with Paul Edmondson at HubPages, it became clear to both of us that combining these platforms leads to a stronger, more efficient, more generous way to share great stuff online. They’re the industry leader, continually pushing the envelope in terms of their content, its presentation, and the traffic and traction they get online. In the announcement on the Squidoo site, Godin explained: In common with many revenue-sharing sites, Squidoo's traffic and income had been declining for some time and if it had not been sold to HubPages, it would not have been financially viable to maintain the site. On August 15, 2014, Godin announced that Squidoo had been acquired by HubPages in a friendly takeover.
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Squidoo challenged established information Web sites like and eHow for traffic, while it remained similar in unique visitor numbers to other revenue-sharing sites like and HubPages.
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The site was given top prize in South by Southwest's community/ wiki category in 2007. Reception Īfter its debut, Squidoo was profiled in CNN, The New York Times, MSNBC, and The Washington Post. Godin announced in January 2006 that the company would start a profit-sharing system whereby lensmasters would receive affiliate income from ads they placed in their lenses. In Squidoo's early stages, Godin noted that Martha Stewart and Jane Goodall's lenses did not receive large amounts of traffic, whereas lenses on myspace and the online game Line Rider were among the site's most successful. Godin called articles "lenses", because he saw them as " light and us what we need to see." Writers were called "lensmasters". Squidoo was a user-generated Web site which allowed users to create multimedia pages without an understanding of HTML. The first version was developed by Viget Labs. The launch team consisted of Seth Godin, his book editor Megan Casey, former Fast Company employee Heath Row, Corey Brown, and Gil Hildebrand, Jr.